While developing mobile apps, businesses target Android because of its massive worldwide mobile os market share. Alphabet has made Android available as an open source mobile platform. Also, it updates the mobile operating-system at regular intervals with additional features and enhancements. But the penetration rate of individual versions of the mobile os differs.
Alphabet will not regulate the Android smartphones, tablets, and phablets manufactured by various companies. Hence, the devices manufactured by different companies include varying hardware features despite being powered from the same version of Android. That is why; it will become important for developers build mobile apps by targeting an array of devices powered by different versions of Android.
While planning, developing, and testing the mobile app, they need to focus extensively on its accessibility, functionality, performance, usability, and security from the mobile app to keep the users engaged regardless of their choice of Android device. Also, they have to explore ways to make the app deliver personalized user experience across varying devices and os version. They further must address numerous common challenges to develop a strong Android app.
As said before, the current market share of individual versions of Android differs. According to the latest data released by Google, the most recent version of their mobile operating system – Nougat – features a market share below its predecessors – Marshmallow, Lollipop and KitKat. Each new edition of Android comes with several new features and enhancements. The developers have to include specific features within the app to really make it deliver optimal user experience by making the most of these new features. At the same time, they also have to be sure that the app delivers rich and personalized user experience on devices powered by older versions of Android. The developers have to target multiple versions of Android to help make the application form popular and profitable within the short term.
Unlike other mobile os, Android is open source. Alphabet allows device manufacturers to customize its os based on their specific needs. Also, it can not regulate the Android devices launched by various manufacturers. Hence, the devices have varying hardware features despite being powered from the same version of Android. As an example, two devices powered by Android Nougat may vary from one another in the group of screen size, resolution, camera and other hardware features. While developing an Android app, the developers need to ensure that it delivers personalized experience to each and every user by accessing all hardware highlights of his device.
Google has not released any common user interface (UI) designing process or rules for that mobile app developers. Hence, most developers build Best iPhone Apps without following any standard UI development process or rules. If the developers create custom UI interfaces in their own individual way, the apps usually do not look or function consistently across different devices. The incompatibility and diversity of the UI affects an individual experience delivered from the Android app directly. The smart developers go for responsive layout to maintain the UI consistent across many devices. Also, the developers need to test the UI with their mobile app comprehensively by combining both real devices and emulators. But often developers think it is daunting to design a UI that will make the app look consistent across various Android devices.
Most developers use third-party APIs to enhance the mobile app’s functionality and interoperability. But the standard of third-party APIs readily available for Android app developers differs. Some APIs are equipped for a specific version of Android. Hence, these APIs usually do not focus on devices powered by different versions in the mobile os. The developers need to explore ways to produce a single API work with different versions of Android. Nevertheless they often discover it hard to make the app work smoothly on different cfbska devices with the exact same list of APIs.
Its open source nature makes it easier for device manufacturers to customize Android based on their specific needs. However the openness and its massive market share made Android at risk of frequent security attacks. There are numerous instances when security of an incredible number of Android devices continues to be influenced by security flaws or bugs like Stagefright, ‘Certifi-gate’ mRST, FakeID, Installer Hijacking and TowelRoot. The developers have to include robust security measures within the application and make use of latest encryption mechanism to keep the user information secure despite targeted security attacks and security flaws in Android.
The latest data posted on various website depict that Google Play Store includes a greater variety of mobile apps than Apple App Store. Also, a large proportion of Android device users prefer free apps to paid apps. Hence, the developers need to promote their mobile apps aggressively to accomplish higher download numbers and implement app monetization options. They should also implement an extensive digital marketing strategy to promote the app by targeting the most relevant users. Many developers have to avail the assistance of digital marketing professionals to advertise their apps aggressively.
The users have option to choose from several Android apps offering identical features and functionalities. But developers often find it daunting to construct apps with unique features and functionality. They often include features and functionalities in the app which make it similar to several apps obtainable in the same category in the Play store. Unlike Apple, Google does not implement stringent guidelines to judge the caliber of new apps being sent to its app store. Absence of standardized quality assessment guidelines often make developers address issues related to patent. Some developers have to design and modify their apps later on in order to avoid patent issues.