Earlier in 2013 Google presented its Penguin 2. and more recently the Penguin 2.1, all of which were targeting manipulative SEO techniques. This has struck fear into the hearts of some webmasters as reports again surface on the internet of websites affected or penalized worldwide.
As affected businesses, or perhaps the SEO companies they engage, try to recover from a Penguin penalty, many had resorted to either deleting bad links or getting them disavowed utilizing the tool Google provided. This is an irony considering that these same companies had previously probably spent good money on backlink building for SEO.
So on the backdrop of the Penguin updates, performs this mean that link-building should no longer be used being an SEO tool?
Not at all. While spammy link-building will likely bring more damage than good stepping into the future, there are still several tried and tested link building tactics which you can legitimately use to push your site (or that of your client’s) up the search engine ladder towards greater visibility.
This is a look at 4 backlink building techniques for SEO that still work today.
SEO companies have long known about the power of key phrases. Hence in order to provide their client’s website a greater improvement in rankings in the major search engines results page (SERP) for keywords highly relevant to their business, some SEO companies had previously dedicated to using keyword rich key phrases for link building. Unfortunately for them, unnatural anchor text profile became one of many targets from the various Penguin updates and a few sites that they had that previously ranked well were now penalized.
Today, most SEOs know the significance of ensuring they diversify their anchor text. Should you be doing backlink building by yourself, make sure you practice it too. Make use of your brand, website address or even phrases like ‘Read more’ or ‘Click here’ to incorporate variety in your key phrases while keeping them looking natural.
Get Backlinks from Websites with Clout
One of the biggest challenges that people face in backlink building is finding link prospects. If you are facing this challenge, chances are that you will be not searching inside the right places. Social media marketing platforms like LinkedIn, for example, can offer you countless link prospects. Examine the LinkedIn Influencers section to uncover the top authority bloggers and attempt to get backlinks from their website to your website. You can do this, for example, by providing them an excellent guest post their readers would like. And if you are doing blogger outreach, remember to approach only quality blogs. It doesn’t help to get links from spammy websites just to increase your variety of links. Link-building is just one place where company you continue tells for you.
Get Backlinks from Relevant Local Authority Websites
Besides targeting popular authority websites from which to get backlinks, it is also important to target neighborhood websites that are related to your very own. What this means is linking to websites which can be topical and are relevant to your industry. If you sell travel guides, it may be a little more worthwhile to get links from Lonely Planet or Frommers instead of a popular music blog.
To discover link prospects, simply look towards your vendors, business contacts or industry’s association. If their internet site is not spammy, inquire further for a link.
If You Can Afford It, Get a Blog That Gets Natural Links
If yours is definitely an authority site with tons of naturally acquired quality backlinks, then single links may not help much with your backlink building efforts. Sometimes it may make more sense to get out a blog (inside your niche) that generates numerous natural quality links and get their bloggers to work to suit your needs instead. If their bloggers already are well established in their field and also a huge following, they ought to have no problems acquiring huge amounts of natural backlinks to suit your needs through their usual blogging activities.
If you are a reduced business over a tighter budget, look for under-maintained blogs that were once popular along with gained a fair level of natural backlinks. Contact the owners and inquire should you can get them out. Then have the pages updated to bring the blog back to the glory days, deserving of its readership as well as the natural links it attracted. The main objective needs to be on quality azhigg from the blog as opposed to a link acquisition exercise.
Of course you may link back to your site out of this blog, but only do so on pages that are relevant and in which a link increases the users’ experience. Avoid spamming the whole blog with your own links and steer clear of site wide links.
Alternately, you may make an effort to win a web link by assisting the webmaster update his content.
Follow these legitimate tips above and you must be able to sail through Penguin’s clutches while the competition are still battling with link-building in the near future.